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Hi. I'm Jake Caputo, Director of Design at
Sometimes I do other things.

Take My Money, HBO NOW!

Over the course of a few hours back in June of 2012, I created a one page website called Take My Money, HBO! The goal was simple: Bombard the @HBO and @HBOGO Twitter accounts with tweets stating how much money people would be willing to pay for a standalone HBO GO app.

Last month, nearly three years after the campaign, HBO announced HBO NOW. During the announcement event, HBO contacted me and invited me to New York City for an on camera interview.

For the record, Caputo is pronounced Cuh-pew-toe.

I thought it was a little odd that HBO was flying me to NYC and putting me up in a hotel just for an interview… But as soon as Paulie and Big Puss flung open the interview room door I knew I’d been duped. They lied to me. They tricked me. And I loved every minute of it.

After the shoot I was able to talk to everyone at length about the whole thing. They were planning and developing this for weeks before even reaching out to me.

I asked, and I’m paraphrasing these quotes, “So what was the plan if I got here and you found out I couldn’t act?” to which I was told “We actually had extensive conversations about that. But we stalked you online, so we were pretty confident you’d do okay. It was a gamble we were willing to take.”

Now, I’m a pretty open book on the web. My entire profession and livelihood is based on the internet, so I always try to be as transparent as possible. In this case, it worked to my benefit. It’s easy to find out that I’m self employed (read: can go to NYC at a moment’s notice), speak at conferences (is comfortable in front of crowds), and am creative (hopefully can act somewhat decently).

Back home, I received a swag bag from HBO with goodies from some of my favorite shows.


Three years ago I created Take My Money, HBO! in two hours. They’ve easily become the most exciting two hours of my career.

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