Over the course of a few hours back in June of 2012, I created a one page website called Take My Money, HBO! The goal was simple: Bombard the @HBO and @HBOGO Twitter accounts with tweets stating how much money people would be willing to pay for a standalone HBO GO app.
Last month, nearly three years after the campaign, HBO announced HBO NOW. During the announcement event, HBO contacted me and invited me to New York City for an on camera interview.
For the record, Caputo is pronounced Cuh-pew-toe.
I thought it was a little odd that HBO was flying me to NYC and putting me up in a hotel just for an interview… But as soon as Paulie and Big Puss flung open the interview room door I knew I’d been duped. They lied to me. They tricked me. And I loved every minute of it.